100% Pure Juice from Italian Blood Oranges

The unique micro-climate of Sicily, with its volcanic soil, hot weather, and year-round, active insect population, has played a big role in making Blood Orange juice such a powerful and healthy treasure chest of nutrients. After all, Nature had to build a pretty robust plant to produce such a valuable fruit in such an environment---and in a couple thousand years, man has improved this further with his breeding programs. It turns out that all of the

phytochemicals found in Blood Orange juice---with fancy names like flavonoids, anthocyanins, and coumarins---are really just fruit protection agents for the plant. In essence, each of these compounds is a repellant to ward off insect, bacterial, and fungal pests. With a lot of different kinds of insects and active microbes, the trees need to make very, very rich and diverse cocktails of these natural products in the hopes of warding off the widest possible.

array of active pests. (which explains why some of these compounds are highly active anti-microbial agents, too). VioVI's unique Blood Orange Juice thanks to the use of world class production and preserving technologies such as “Flash Freeze” contains the richest, most bioactive, and most diverse cocktail of antioxidants and micro-nutrients of any commercial juice product.

Antioxidant Profile of Juice from Moro (Blood Orange), Valencia, and Navel

Moro(Red) Valencia Navel
Phenols(µg/mL) 1147 488 361
Anthocyanins(µg/mL) 278 0 0
Hesperidin/nairirytin(µg/mL) 445 244 202
Vitamin C(µg/mL) 510 577 417

Source: Journal of Agricultural and Food Chemistry. 1999 Rapisarda.

Modern science has only recently begun to unravel the mysteries of phytochemicals, and their positive im pact on human health, and it still has a long way to go. Nevertheless, a number of scientific studies have shown that distinct classes of phytonutrients in Blood Oranges-the brilliant red anthocyanins, along with the bioflavonoids hesperidin and nairirutin-can act synergistically in the human body, in ways that contribute to wellness and longevity (Rapisarda, et. al., 1999).
Specific benefits, for which data continues to accumulate, include the lessening of hypertension, blood clotting, and cardiovascular

deterioration; cancer inhibition; immune support; cholesterol lowering; skin rejuvenation; and anti-aging effects. Indeed, oxidative stress has been implicated in a number of maladies, including heart attack, stroke, diabetes, and cancer. Blood Orange juice, with the richest, most diverse array of antioxidants and inhibitors, is suited for reducing the effects of oxidative damage on cells.

Nature has blessed Sicilians with Blood Oranges, and with man's selective plant hybridizations over the course of millennia, the present varieties of Blood Orange

have emerged with a truly remarkable flavor, and an incredible wealth of beneficial nutrients. What does this means to the consumer? It means that with VioVI Blood Orange juice, you aren't just enjoying a transcendently delicious taste. It also means you are getting the most diverse cocktail of protective micro-nutrients, delivering the widest possible range of potential health benefits. The scientific data is still evolving, but one thing is clear: there are sound reasons that over a hundred generations, Blood Orange juice has found a venerated place in the daily diet of Italians.

Source: Rapisarda P, et al. Antioxidant effectiveness .. orange juices.

Journal of Agricultural and Food Chemistry. 1999